Fuelling your fun, powering your mind: this is Braintainment.

Puzzles may seem like simple games at first, but their impact goes much deeper. When we design them, we create experiences that combine joy, connection, and brainpower—taking players beyond just solving. And that sweet spot where excitement meets mental challenge? We call it Braintainment.

From its rich history to the way its sharpens your mind, Braintainment makes mental exercise feel like play. How else can we explain Braintainment? Watch this short video and find out!

Puzzles past, present, and powerful.

From ancient riddles to digital thrills—puzzles never stop challenging us.

A timeless tradition

From ancient Egypt to smartphone screens, puzzles have captivated minds, evolving from wood, stone, and clay to modern-day entertainment and problem-solving challenges.

Boosting cognitive health

Research shows that puzzles improve memory, problem-solving, and mental well-being. Completing puzzles releases dopamine, creating a rewarding sense of accomplishment.

Fostering global connection

Puzzles unite people worldwide, bridging cultures and borders, bringing joy and shared challenges to solvers across the globe.

Where every puzzle sparks possibility.

A global community of thinkers, solvers and players. 500 million minds worldwide have experienced braintainment.

Play with purpose

Puzzles engage the mind, sharpening cognitive abilities while promoting creativity and problem-solving. Each solve encourages focus and mental agility, fostering deeper connections in the process. Whether you’re tackling a complex puzzle or enjoying a quick brainteaser, every challenge boosts your brainpower in a meaningful way.

Curiosity unleashed

Puzzles spark wonder and excitement, turning curiosity into a journey of discovery. As you tackle each challenge, you’re not only entertained but also inspired to think differently. Whether exploring new concepts or solving intricate designs, each puzzle opens doors to new ideas and experiences, fueling endless curiosity.

Mindful escape

Puzzles offer a refreshing break from the ordinary, providing a space where thinking becomes a joyful experience. As you dive into each puzzle, focus flows naturally, and the stress of the day fades. It’s a place where mental clarity and fun merge, making relaxation both purposeful and enjoyable.

Meet the creators.

Get to know the talented minds behind Keesing’s creative puzzles. At Keesing, our puzzle creators are passionate experts who blend art, science, and innovation to design engaging, challenging, and entertaining experiences. Here’s what makes our creators unique:

A fusion of expertise

Our puzzle creators come from diverse backgrounds, including cognitive psychology, mathematics, graphic design, and gaming. This interdisciplinary approach allows them to craft puzzles that are not only fun but also intellectually stimulating.

From my background as a literary historian, and as a lover of languages, I like to create puzzles that play with words or tell little stories which the solver has to unravel.

Ewald, Belgium, Editor

A commitment to quality

Each puzzle goes through a meticulous process of ideation, testing, and refinement. Our creators ensure that every puzzle is balanced in difficulty, offering a rewarding challenge for solvers at every level.

Letters or numbers? It’s the same creative goal that drives me every day: transforming blank grids into unique playgrounds! Each puzzle must be crafted with care, offering the perfect balance of difficulty, an attractive design, and the attention to detail that makes all the difference.

Sophie, France, Editor in Chief

Innovation and tradition

While rooted in traditional puzzle formats, such as crosswords, sudoku, and jigsaw puzzles, our creators embrace modern technologies and design trends to bring fresh, exciting formats to life.

So much, and so little has changed here over the years! People still love a great puzzle challenge, regardless of whether it’s paper or screen. We never stop evolving puzzle types, and I never stop learning – puzzling is still my biggest hobby!

Yvonne, The Netherlands, Group Editorial Support Manager

Collaboration and community

Our creators regularly engage with the community, gathering feedback and insights to ensure that Keesing puzzles remain relevant and enjoyable across generations and cultures.

The best puzzles come from listening to the people who solve them. Engaging with our community allows us to understand what captivates and challenges them. We use these insights to help us fine-tune difficulty levels, improve our layouts, and ensure every puzzle strikes the perfect balance between challenge and enjoyment.

Madison, USA, Editor

Passion for puzzle solving

Every creator shares a love for puzzles and is dedicated to creating experiences that spark joy, foster connections, and challenge the mind. Explore their work and discover the unique blend of creativity and expertise behind every puzzle designed by Keesing.

At Keesing, we refer to our customers not as readers or users, but as solvers. And when we build crosswords and puzzles, we keep our solvers in mind. Braintainment gives you a sense of achievement and satisfaction while boosting your mental health.

Jaspar, Denmark, Editor