Brainteasers for every brain, everywhere.
With over a century of expertise, we bring the joy of puzzling
to curious minds across cultures and continents.
950 experts, 14 core markets, one passion.
Born out of a passion for creating engaging and fun puzzles, we’ve grown into a global leader, bringing smiles to a global community of over 500+ million solvers.
Today, we’re a dynamic team of over 950+ talented experts, spread across 14 countries, united by our love of puzzles. Every year, we produce over 200+ million puzzle magazines, each one crafted with precision and care to provide hours of entertainment to our loyal fans.
But it doesn’t stop there. We’re also pioneers in digital puzzle experiences, offering interactive puzzle solutions that bring new twists to the classic pastime. With our legacy of creativity and quality, Keesing continues to inspire minds, challenge problem-solvers, and create fun for people of all ages.
Our vision.
The future of puzzling, for everyone
We see a world where puzzles are part of daily life—bringing joy, keeping minds sharp, and making screen time more meaningful. Keesing is on a journey to reimagine what puzzles can be, blending tradition with technology to create experiences that feel fresh, fun, and made for today.
Our mission.
Bringing people together through play
At Keesing, we believe puzzles do more than pass the time—they challenge, relax, and connect us. Our mission is to create fun, thoughtful experiences that bring a sense of achievement, spark curiosity, and offer a break from the everyday. No matter who you are or where you are, there’s a puzzle for you.
Our values.
Guiding principles that shape us
At Keesing, our core values shape everything we do, influencing our culture and inspiring every action we take. We’re committed not only to delivering the best puzzle experiences to our customers, but also to cultivating a positive, growth-oriented culture for the people we work with.
Entrepreneurial
We innovate and seek opportunities to grow, improve, and lead.
Accessible
We ensure our products are available, inclusive, and user-friendly for everyone.
Supportive
We collaborate, care for our teams, and build trust in all relationships.
Results-Driven
We work with focus and passion to achieve our goals and deliver value.
Our team, our strength.
Passionate, skilled, our management team is dedicated to delivering excellence.
What we do.
Creating engaging content for puzzle enthusiasts around the world
Whether you’re cracking a crossword with pen and paper, swiping through sudoku on your phone, or diving into a word search, we’ve got puzzles for every moment, mood, and solver.
Braintainment is how we connect millions of puzzle lovers around the world. It brings together creativity, technology, and tradition to deliver puzzles with purpose. Wherever you are, whatever your style, Keesing is here to help you stay sharp, have fun, and keep solving.
From humble beginnings to global impact.
A legacy of curiosity and innovation.
Since its founding in 1911 by Amsterdam, Netherlands-based journalist Isaäc Keesing, Keesing Media Group has evolved into a global leader in puzzle publishing. From pioneering financial archives to creating captivating print, online, and app-based puzzle formats, Keesing continues to inspire and engage puzzlers everywhere.
When Isaäc Keesing launched Denksport, the first puzzle magazine in the Dutch market, it ignited a passion for puzzles that spread beyond borders. Over the years, Keesing grew, introducing puzzle formats in multiple languages and fostering a global community of puzzle enthusiasts.